eiger store interlaken

Indonesia’s largest outdoor clothing and gear brand is going international. With over 250 stores across the country, the brand has chosen to expand beyond its borders. For its first international store, there was no better location than the city home to the Eiger mountain—the very inspiration that led Rony Lukito to establish the brand in 1989.

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We were honored to be entrusted with this special project, tasked with translating the brand’s identity and philosophy into a design that resonates with European style and taste. The result—a blend of European aesthetics with a playful touch—was not only embraced by the brand’s owners but also recognized by numerous Swiss newspapers.